Why Guest Blogging is Still a Great Inbound Marketing Strategy
Digital marketing strategies have come and gone. Content marketing, in particular, has evolved greatly since its early days, especially with
Search Engine Optimization (SEO) is an digital marketing strategy aimed at producing targeted and relevant traffic from Google’s search engine results page on a variety of keywords organically. For Google to place your website on the first page for a given query, your site must be recognized as one of the best results to deliver.
Your next sale can happen in just a quick search and a few clicks to help Toronto customers find what they need. Did you know that over 70% of global search traffic happens on Google? Out of this, 67.6% of clicks point to the first five organic search results. But is your business in the top 5?
The race to the first page of Google search results is possible with the right SEO strategy. When done right, SEO helps you rise to the top of search results, directly in front of your next customer, and well above the second page where only 0.78% of users click. With hundreds of SEO agencies in Toronto, it takes the right partners to target the terms that customers use to find businesses like yours — and make that sale.
Consultus Digital is the leading SEO company in Toronto, combining decades of experience with the latest techniques to get you the sales you deserve.SCHEDULE A DISCOVERY CALL
Search Engine Optimization (SEO) is the process of convincing Google’s search engine – and your target audience – that your website is the most relevant to show for a particular search query.
The websites that appear on Google’s search engine results page (SERP) are referred to as “organic,” “natural,” and “earned” results, as they have not paid Google to artificially appear at the top of the SERP.
The advantage of working with an SEO company is that, when done right, your website can appear on Google for a variety of different terms and phrases that are relevant to your business without you having to pay every time a user clicks on your link.
The more terms you can show up for organically, the more popular those terms are, the more clicks your website will receive. This results in higher levels of natural, organic website traffic that will result in the intended action being taken. For some, the intended action is a phone call, a form submission, a purchase or clicks on ads.
SEO as a service is vital to your digital marketing strategy . It exposes your website to potential customers looking specifically for your products and services without the need to pay for expensive ad platforms.
When done right, your website can rank for many terms and phrases and draw in visitors for much less than if you paid Google for ads. The gains achieved by increased organic traffic should be compared to what the cost would have been to gain that same traffic through paid advertising.
You need high-quality content and link building, two of the top signals used by Google to rank search results, seamlessly woven to highlight your unique offers. Simply, it’s all about speaking your customers’ language — and reaching them as the most relevant search result.
Most businesses we work with continue to see organic traffic and lead gains for years while paying the same bill for the best SEO each month. Further, most leads and sales are derived from earned placement on page one of Google. SEO is crucial because it often generates the best ROI, especially long term.
Check out the success rates of the right SEO strategy:
In the ultra-competitive digital market, you need to connect with customers right at the start of their shopping journey: on Google search. With the right keywords, high-quality content, backlinks, and user experience, you can land at the top of search results to capture relevant traffic and turn clicks into sales.
Wondering if SEO is the right fit and the best way to reach customers? Here are the top industries with the most-searched products and services — and connect with customers thanks to first-page rankings:
SEO practices can be mysterious, unclear or difficult to understand with the wrong SEO Company. We believe in complete transparency with all of our clients, so we have laid out our entire SEO process for everyone to see.
Once we receive your message regarding our SEO services, we will set up an initial meeting to discuss your business – where it’s been, where it is, and where it wants to be. We will crystalize exactly what your ideal outcomes are and will tailor our proposals to meet those goals.
After discussing the high-level state of affairs and your desired milestones, we perform an in-depth SEO audit of your company’s digital presence. This will include a detailed analysis of any technical issues that might be holding your website back and investigating your organic search traffic. We shall also determine the optimal ways to enhance your online offerings and close the “content gap” between you and your competitors.
Armed with the knowledge gained during the SEO audit, our highly experienced team will design a personalized plan of attack to start kicking your business goals. As your SEO company in Toronto, we combine the latest SEO techniques with high-quality original content and white hat backlinking programs to let Google know your site is the one it should be showing to your target audience.
SEO is a long-term process that usually takes three to six months to realize its full potential. Throughout this time, your dedicated account manager will compile easy-to-digest End of Month reports that highlight all the progress made, any areas that may need some attention, and an intelligent proposal of the next steps to continue driving sales for your business.
Your current SEO company may be too slow or old-fashioned to respond to changes in the market quickly enough to avoid damage to your business. Due to our boutique nature, we can be incredibly agile when it comes to changes in SEO best practices or a pivot in your business needs.SCHEDULE A STRATEGY SESSION
Google is the dominant search engine because it did the best job at delivering search results.
Early on, Google’s mission was to organize the information on the world wide web and provide users with the best information that matched their query. When someone wants to prove a point, they’ll say, “Google it.” They don’t say “Yahoo! it” or “ Bing it ,” and that’s because we have been accustomed to receiving better and more accurate results from Google. This is why if you’re looking for a family lawyer, you won’t find employment lawyers, personal injury lawyers, or dentists – you’ll find family lawyers. After all, if you didn’t find what you were looking for, you might choose another search engine.
Appearing on Google’s first page naturally is the holy grail of all online marketing because you’re in the right place, at the right time, and in front of a user that has specifically looked for something you offer. The competition to appear on page one varies by industry and geography, and the rule of thumb is (as it is anywhere), the more there is to be gained, the more competition there will be.
You already know the countless benefits of SEO and the value it brings to generating qualified leads and lasting customer relationships right off the most popular online searches. But is SEO the best way to achieve your marketing goals?
From brand visibility to customer experience, take a look at how SEO maximizes your marketing dollars:
Is SEO always right for you? Keep in mind that it’s a long-term investment for keeping up with online search trends and consumer preferences. If you’re selling an incredibly niche product or service that no one is searching for, or you’re only promoting a one-time offer or event, you’re better served by other digital marketing services .
As with any digital marketing service, SEO is an investment. To realize its value, it helps to know exactly the expert hep you’re getting to reach the top of the most popular searches:
How much do these services cost? The short answer is, it depends. SEO is a flexible strategy, and the amount of work needed to boost your rankings and traffic depends on various factors, like the size of your business and industry, competition, size of your website, location and target markets and your revenue goals. SEO packages in Toronto can range anywhere from $1,500 to $50,000.
Example of SEO packages:
SEO is the number one way to signal to Google that your site is the most relevant search result, making your brand visible at the start of the customer journey. But just how long does it take to work — and is it worth the wait?
Not all SEO services in Toronto are the same. Often offered as a cheap, one-size-fits-all service, bad SEO can harm your online reputation and rankings. Along with common black-hat tactics, bad SEO also includes poor strategy and service quality. In contrast, good — or white hat — SEO focuses on a strategy tailored to your business and target market, with measurable results like relevant traffic and conversions.
Watch out for these telltale signs of bad SEO:
Ready to rise to the top of Google search and reach more customers? Get started with the right SEO strategy for your business, uniquely designed and executed by the right agency in Toronto . The right digital marketing firm checks all these boxes:
Is your SEO agency delivering the results you need ? Take a closer look at the processes they’re implementing to achieve your marketing goals:
Thinking of switching to another SEO agency that can better serve your needs? It’s normal to be worried about losing traffic and rankings. But like any service you invest in, digital marketing should deliver the results you need, with excellent service. And while you can count on honest, white hat SEO agencies to work professionally, it helps to watch out for these risks and secure your website while mapping out a new, better strategy:
SEO is just one of many digital marketing services that can help achieve your marketing goals and drive revenue. It works best when combined with other key strategies to reach more customers, stay ahead of the competition, and support the customer journey. Here’s how SEO works with other digital marketing services:
With so many SEO agencies available to choose from, why choose us? Our commitment to excellence, customer satisfaction, and results puts us ahead of the rest.
Our business motto and fundamental belief is that the better your business does, the better ours does too. This ties our business interests together and ensures we always get you the results you are after – that’s our top priority. We understand that when you trust us as the best SEO company, you are trusting us with the future of your business. Our dedicated team uses best practice on-page and off-page search engine optimization to grow your business so that Consultus Digital can grow too.
Every client who comes to Consultus Digital has a dedicated Account Manager as a personal contact for their SEO endeavours. Our passionate team members will process all of the incoming data from Google about your site and process it into easy-to-read End of Month reports that matter to you. At Consultus Digital, we believe a personal touch can make all the difference in a business relationship. That’s why we ensure we put a face to the name of every SEO client.
Some of the best SEO companies apply a standard SEO service template for all their customers, regardless of their individual needs or goals. At Consultus Digital, we prioritize understanding exactly where your business is and where it wants to be. Your personal Account Manager will then craft an entirely bespoke SEO action plan to help you achieve what you set out to do. Monthly reports, face-to-face meetings and online client dashboards ensure full transparency during your SEO program.
Google is constantly updating their SEO ranking algorithms, and a single change could ruin months of hard work if care is not taken. We ensure we are up to date on every change Google makes and utilize the latest digital platforms to give your business an edge over the competition. With built-in social media integration, live reporting, and enhanced analytics, you can have peace of mind knowing your business is taking advantage of everything the SEO world has to offer.SCHEDULE A DISCOVERY CALL
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Digital marketing strategies have come and gone. Content marketing, in particular, has evolved greatly since its early days, especially with
Today, paid search is just as vital—and competitive—as organic search. While it allows you to jump to the top of
In this ultra-competitive digital age with nonstop rising trends, traffic alone is not enough. Traffic alone is no longer a
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