Why Guest Blogging is Still a Great Inbound Marketing Strategy
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Custom Photography
Digital marketing is a highly visually reliant form of connecting with your customers, requiring eye-catching images and videos to generate engagement. Stock photography can work in some situations, but consumers will recognize immediately that it is generic and not unique.
This typically leads to lower engagement, trust, and fewer interactions with your customers. Consultus offers comprehensive custom photography that captures the essence of your brand in an exciting and unique way. This branded content can then be shared across social media , used in other forms of advertising, or hosted on your website to increase brand awareness and drive conversions.
What Is Custom Photography?
Custom photography is any photographed visual content created specifically for your brand.
This can be anything from lifestyle photography, food photography, corporate or professional photography, and everything in between. A professional photographer will typically come to your location or a location set up for the shoot and spend several hours taking shots of different scenes, angles, and compositions to give you a wide range of high-quality choices to use in the future.
How Does Custom Photography Work?
How exactly a custom branded photography shoot works will depend on your business goals and what you are looking for from the finished content.
A custom photography shoot usually involves several hours, a professional photographer, high-end lighting, sets, and storyboards to communicate the ideas in an innovative and engaging fashion. While the opportunities are endless for what custom photography can be used for, some of the more common industries served include:
One of the most visually-driven industries is the food, beverage, and restaurant industry. The old saying goes that you eat with your eyes, making presentation and unique food photography essential to any restaurant or food brand’s digital marketing efforts. An expertly crafted food photography shoot can provide you with months worth of exciting content to share with your customers, increasing brand recall and driving users to make reservations.
For brands that offer more intangible services, experiences, or “moments” to their customers, custom lifestyle photography can help elevate your digital presence. This style of photography focuses on capturing real people in real situations to express a feeling, emotion, or association with your brand. Lifestyle photography is also one of the most successful types of visual imagery to share on social media, making it an ideal option for brands looking to boost their performance online.
Product photography can help your new offerings shine on any form of digital or print media. Consumers are bored with traditional, sterile product photography. They are looking for something more exciting and visually engaging that tells them about the product and the brand and what they stand for. Enlisting the services of an expert product photographer and help to paint a picture of what makes your brand and your product different from the competition, helping you to stand out and drive more sales in the process.
Why Is Custom Photography Important?
Custom photography is essential for many reasons, as it gives you the chance to engage with your customers with visually striking and memorable content across many different platforms.
If you rely solely on stock photos to advertise your brand, you run the risk of appearing boring, disingenuous, or even fake. Consumers can tell when a brand has put no effort into their photography, leading to them not putting much effort into getting to know that brand. A comprehensive custom photography package helps capture your brand’s positioning in engaging images that can be used to promote your business on social media , paid advertising, print media, and more.
Custom Photography Agency
The Consultus Method
At Consultus Digital, we understand the importance of carefully crafted custom photography in making your brand stand out from the crowd. That’s why our in-house creative team only works with the best professional photographers in Toronto to ensure unique, high-quality content that can be used across all media platforms. We have achieved incredible results for our clients through our effective creative process.
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Storyboarding
A picture tells a thousand words but choosing what those words are, requires expert planning. Storyboarding is the process of mapping out the message that a photoshoot will communicate and covers everything from shot composition and props, to model choices and settings. Our creative team will craft a unique vision for your custom photography that meets your business goals while also being engaging and shareable.
Shooting
Once a storyboard is in place, bringing it to life is the next step. Our professional photographers are experts in their field and have extensive experience capturing the perfect moment for your custom content. Shoots often take place over one to two days, which gives our team time to get the shot from every angle and ensure no opportunity for creating viral content is missed.
Editing
Once all raw images have been captured, it’s time to fine-tune the results into the most effective branded content. This involves expert tweaking lighting, touching up, removing unwanted visual artifacts, adjusting colour and focus, and cropping for optimal digital marketing performance. At the end of the process, your custom photography content will be ready to be shared with the rest of the world.
Distribution
The final step is getting your custom photography out in front of potential customers. Your dedicated Account Manager will help organize your content distribution to optimal channels, including display advertising, social media channels, Google My Business listings, and relevant websites.
Consultus Digital is the leading custom photography agency in Toronto, specializing in creating unique and engaging branded content optimized for digital media. Contact us today and find out how we can help take your brand to the next level.
Custom Photography FAQs
Any business or brand can benefit from custom photography. In a digital landscape increasingly flooded with stock imagery and uninspired content, consumers are hungry for more personalized, interesting visuals that they can engage with. By leveraging the unique capabilities of custom photography, you can make your brand a go-to source of attractive content in your industry, improving brand recognition and boosting customer conversions in the process.
The costs associated with custom photography will depend on the style, size, and scope of the photoshoot. Food photography will have different requirements and costs compared to lifestyle photography or product photography. Hiring models, creating sets, hiring props, makeup and hairstyling, the number of days in the shoot, and more can affect the end cost of a custom photography project. Depending on the various factors influencing the cost of the shoot, most custom photography campaigns would cost anywhere from $1,500 up to $30,000+.
If you want them, of course! The cost of your custom photography includes exclusive access to all images captured during your shoot. This can sometimes be many thousands of images, but they can provide you with years of engaging, effective content for your social media channels and digital marketing campaigns in the future.
Client Testimonials
There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.
Kase Insurance
Stanislav Kojokin
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
The Office Shop
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
eCycle Solutions
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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