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Utilizing a smart keyword strategy, the right Google Ads campaign places your business at the top of search results, where you can enjoy an average CTR of 7.94%, as customers are four times (or 63%) more likely to click on ads on Google than any other advertising network. This drives more website visits and conversions, customer queries, and sales, providing an ROI of 8:1 .

And it’s not just you racing to the top. With Google owning 92% of the global search market share , more and more brands require the latest and most effective search engine marketing to beat the climb up organic search results through SEO and rank at the top right away. That’s why among hundreds of Google Ad agencies in Toronto, you need the right partner that provides cutting-edge ads management, from campaign development, all through constant optimization.

How? Every Google Ads campaign is built on keywords. With a Google Ads Management agency in Toronto, you can quickly target the most relevant and competitive keywords that customers use to find businesses like yours through ads that convey attractive offers and enticing calls to action. Combined with your bid and the ad’s Quality Score assigned by Google, you can appear at the top of searches and pay only the Cost Per Click (CPC).

But it’s more than Search and Maps. Today, Google Ads supports various ad formats for different types of content. From YouTube videos to shopping recommendations, and app downloads, Google Ads offers the widest range of advertising capabilities designed to convert. 

Explore the possibilities with various Google Ads formats:

• Search: The most popular Google Ads, these text ads appear at the top of search, allowing you to easily connect with customers searching for specific products and services.
• Display: In partnership with Google’s vast network of advertising partners, display campaigns allow you to show ads on various third-party websites, on Gmail, and mobile apps, and enrich the shopping experience for even more customers across the web through images, videos, GIFs, text, and more.
• Shopping: Designed for an optimal customer experience, shopping campaigns target customers’ exact needs and preferences in greater detail than standard text-based search ads. Show product images, names, prices, and store names, resulting in qualified leads among ready-to-buy audiences.
• Video: Run a quick video pre-roll on YouTube search, or overlaying banners. Capture customers’ attention right before they watch, utilizing screen time for targeted product recommendations.
• App: With 53% of PPC ad clicks coming from mobile , app campaigns allow you to reach customers more quickly across Search, YouTube, Google Play, AdMob, the Google Display Network, and Google Discover.

But are you among the over 1.2 million businesses that leverage Google Ads to promote products and services yet? Here’s why you should be:

• Get more leads and customers: An effective Google Ads campaign does more than help you reach more leads and customers — it helps you target the best ones: searching exactly what your business offers and ready to buy.
• Unbeatable ROI: With Google Ads, you only pay for results — highly targeted and personalized for each customer segment, resulting in more quality clicks. Google Ads delivers one of the highest ROIs at 8:1 .
• Campaign flexibility: Google Ads offers the widest range of ad formats and capabilities for every budget. Discover virtually endless possibilities for reaching new and existing customers across the Google ecosystem, locations, devices used, types of content, and more.
• Fast results: No more climbing up organic search results. Not only does Google Ads place your website at the top of search results, it also delivers direct results based on targeted campaigns. Get detailed campaign metrics like CTR, CPC, and best-performing keywords to drive continuous optimization.

• Run campaigns backed by expert, in-depth knowledge of the Google Ads platform, best practices, and the latest industry trends.
• Constant, data-driven campaign optimization based on keyword performance, CTR, conversions, and expert recommendations to ensure optimal ROI.
• Earn valuable time back to focus on core business practices, with full confidence in best-performing ad campaigns to deliver new qualified leads and customers.

Detailed Keyword Research

The first step in any effective Google Ads Management strategy is researching the best keywords to bid on.

There will be highly competitive keywords in every industry, which will be costly to bid on. However, through detailed research, niche keywords with lower competition can be identified. These search terms still generate traffic but will cost less to bid on than other terms, which can improve your return on investment.

Optimized Ads

Once the keywords have been identified, your Google Ads will be properly optimized. This includes writing compelling ad copy, optimizing your schema markup and coding to provide users with more options when viewing your ad, and tweaking ad structure to help improve the chances of generating a click.

Dynamic Bidding Strategies

As your Google Ads campaign goes live, your Account Manager will begin compiling data on how it performs. As time goes on and your ads are served to more users, your Account Manager will be able to identify trends in how much money is being spent and on which keywords, and adjust your bidding strategy accordingly. This will prevent money being spent on keywords that aren’t gaining any traction and push more money towards those sending you higher quality leads.

Comprehensive Reporting

We provide every client with a detailed report on the results generated from a Google Ads Management campaign. This includes the number of leads, the average CPC, the number of times your ads were served, and how much money was spent compared to how much was generated for your business. These figures can be used to inform strategies for future Google Ads campaigns. If you are looking for the best Google Ads Management Toronto has to offer, Consultus Digital is the place to go. Our in-house experts have the tools and knowledge you need to start appearing at the top of Google when your customers are ready to make a purchase. Contact us today and find out how we can help your business grow.

See how expert Google Ads management builds a steady pipeline of increased traffic, customer calls, purchases, and lasting trust, from first impression and click, to long-term revenue and market advantage:

• Lead and customer acquisition: Google Ads management revitalizes lead generation, with a renewed focus on hyper-targeting and personalization. With smart bidding and keyword optimization, our Google Ads experts can drive more impressions and clicks, capturing relevant traffic that generates qualified leads and purchases among ready-to-buy audiences searching for the exact products and services you offer.
• Multiple ad formats: Enrich your campaigns with multiple ad formats across mobile and desktop. Capture customers’ interest at every stage of the buyer’s journey, from text-based ads on search, to images, YouTube video pre-rolls, and app campaigns, with constant optimization of the customer experience.
• Maximize ROI: With one of the highest ROI rates at 8:1 , Google Ads help you reach target audiences instantly and generate conversions. Expert Google Ads management ensures you achieve this ROI rate through data-driven keyword optimization, bidding, ad format, and audience targeting strategies.
• Customer insight: Learn more about your market with in-depth audience insights. Expert Google Ads management provides in-depth insight into customers’ shopping habits, location, devices used, demographics, keywords used, and more to optimize your campaigns and marketing spend.

• The size of your campaign , such as the target audience, their demographics, location, interests, and shopping habits.
• The various ad formats and creatives integrated into your campaign for maximum customer reach and interest across desktop and mobile.
• Market research and expert recommendations for constant optimization in line with keyword performance, CTR, CPC, competitor performance, and industry trends.

From setting up your Google Ads account to campaign development, launch, and ongoing tracking, a dedicated Google Ads agency is hyper-focused — on audience targeting, maximizing your budget and ROI, and leveraging the latest industry tools and techniques. Earn back valuable time for focusing on core business processes. Let our Google Ads experts in Toronto take the lead — and your business to the top.

1. Google Ads Account and Campaign Setup

• Keyword research for determining the most competitive and best-performing search terms and phrases to target, based on volume, competition, budget, and campaign goals, with attention to negative keywords to avoid unqualified leads
• Optimal budget and bidding strategies to maximize cost per customer acquisition
• Refined audience targeting across geographic, demographic, and psychographic characteristics to ensure maximum reach and conversions.

     2. Campaign Management

• Create ad groups and ads, including copywriting and creative direction
• Conversion optimization of landing pages for maximum lead generation and conversions
• Conversion tracking in line with performance goals, using contact form submissions, call-tracking, and website analytics
• Ensure compliance with Google Ads standards to increase Quality Score.

    3. Tracking and Optimization

• Live campaign monitoring, including bid strategy and ad format adjustments to ensure optimal performance
• Monthly reporting on campaign activity and performance, with expert recommendations for shifting your budget strategy to maximize conversions
• Optimize ad creatives and format, audience targeting, keyword research and bidding in line with the latest industry trends .

• Cost per conversion: Maximize your budget when you spend less on each click and conversion and engage more leads throughout the buyer’s journey.
• Quality score: Secure your spot at the top of search results and across prime ad spots, like video pre-rolls across Google’s ad partners. Earn leading quality scores with relevant ads and optimal user experience.
• Cost per click: With a smart bidding strategy — like striking a balance between the most and least competitive keywords, using long-tail keywords, and maintaining an optimal Quality Score — you can lower your cost per click and maximize your ad spend.
• Click-Through-Ratio: Measure the number of clicks against impressions. The most optimized ads are highly relevant to customers’ searches, resulting in higher clicks and conversions across ad groups and campaigns.
• Top vs. Others: Find out how well you’re doing against the competition. Compare ad performance across placements, and generate valuable insights for optimization.
• Negative keywords: A strong Google Ads campaign is two-pronged, targeting relevant keywords and keeping out unqualified leads through negative keywords. Identify keywords you don’t want to bid on to ensure an optimal conversion rate and cost-effective advertising to the right audiences.
• Total impressions: Know your audience and reach — how many see your ad against the number of times it was displayed. Your Google Ads agency can help you gain more impressions by constantly optimizing your ad spend, bidding strategy, and ad formats.

• Google Partners: The best Google Ads management agencies in Canada have earned the distinction of being Google Partners. Certified Google Partners bring verified expertise to every campaign, from knowing the ins and outs of the Google Ads platform to best practices in PPC ad campaigns and digital marketing.
• Proven track record: Your Google Ads management agency has a long roster of happy and satisfied clients who are now doing better business with increased revenue — and they have more than enough clients to meet Google’s spending requirements. They’ll have a portfolio of past successful campaigns, verifiable data on campaign metrics, and a five-star rating.
• Expert account management: Choose a Google Ads management agency in Toronto that’s transparent with its processes and reporting structure. You can count on them to provide expert recommendations, implement industry best practices for campaign development and optimization, and present relevant reports based on consistent tracking of crucial campaign metrics.
• Transparent pricing: Every brand and Google Ads campaign is unique, but your Google Ads Management agency should be transparent with its pricing and fees. The best agencies allocate your budget efficiently, from ad spend to a competitive management fee.

• Complete setup and/or audit of your Google Ads account based on your campaign goals, target audience, and budget
• Improved campaign performance , measured in clicks, impressions, and conversions, and cost-effective lead and customer acquisition
• A complete Google Ads management strategy , including creating assets, keyword research, and hyper-focused audience targeting
• Qualified leads are generated through effective targeting of the most relevant searches, resulting in increased conversions and purchases among ready-to-buy audiences
• Timely reporting on campaign metrics, data-driven insights and expert recommendations for constant optimization to improve performance.

• Check your Google Ads dashboard. Do you own the account and have admin access to it? Make sure it’s set up properly and registered under your business.
• Get a full snapshot of your campaign performance for benchmark data
• Remove your old Google Ads management provider’s access to your account
• Grant access to your new Google Ads agency and set their permissions to manage your account.

• SEO : Google Ads bring instant clicks and immediate results for your most crucial campaigns, pushing you at the top of the most competitive searches. But this needs to be supported with a long-term strategy. This is where SEO comes in—constant reinforcement of organic rankings, allowing you to dominate all the prime spots.
• Landing Page Development : Send customers to an engaging, well-designed landing page once they click on your ad. Get a conversion-focused landing page that builds your sales funnel from Google Ads clicks to actual revenue and customer value.
• Social Media Ads: Combine the power of Google Ads with social media ads. Maximize PPC campaigns across digital channels for optimal reach and conversions across Facebook , LinkedIn , Instagram , TikTok , and more.
• Remarketing : Track customers who clicked on your ads across the web. Combine Google Ads management in Toronto with remarketing to bring customers back to your latest offers and complete conversion actions, especially e-commerce .
• Programmatic Advertising : Level up your standard Google Ads with an all-new type of display advertising across affiliate websites. Display targeted ads on high-traffic websites with relevant audiences and maximize conversions.

See how we deliver, from campaign development to customer satisfaction:

• Certified Expertise: Consultus Digital is a certified Google Partner — a distinction we earned because of our proven expertise in leveraging the Google Ads platform to develop leading campaigns, and generate clicks and conversions. As a Google Partner, you can trust us to ensure that your ads are always in line with Google’s latest advertising standards and industry trends.
• Shared Goals: At Consultus Digital, we share your business goals. We know how much each click means and what it takes to get one at the best value for maximum ROI. With us as your Google Ads management partner, you can trust that your campaigns are always fully optimized and running smoothly, delivering results that directly impact customer acquisition, lead generation, and actual revenue.
• Personalized Client Service: Our secret to becoming one of Toronto’s top-rated Google Ads management agencies? It’s simple: we don’t believe in cookie-cutter solutions. With your dedicated account manager , you can count on us to deliver personalized client service at every turn, from account setup to monthly reporting and regular updates, all geared to provide expertly tailored recommendations to your industry, the size of your company, and business goals.