How to Create High-Converting TikTok Ads
If there’s one social media platform that Gen Z loves, it’s TikTok—no surprises there. With fun short-form video content and
Our value proposition is simple; we generate more leads, sales, and revenue for your business resulting in a phenomenal ROI.
Our new-age performance model has made us one of the fastest-growing ads agency in Canada . Check out our success stories and get a free proposal.
We aim to be the benchmark for quality in our industry and the standard by which other agencies are measured.
Just like how you pick quality friends, we pick quality staff. We believe in surrounding ourselves with individuals who are ethical, authentic and enrich the lives of those around them.
We’re a marketing agency – creativity is the backbone of what we do and why we love what we do. We’re imaginative storytellers and innovative dreamers.
Our team isn’t in digital just for the paycheque. We live and breathe what we do and encourage all members to introduce new practices and strategies whenever they have a light bulb go off!
We become a part of our client’s business – understanding your customers, objectives, and sales processes.
You’ll share access to your analytics so we can truly diagnose your performance.
After immersing ourselves we develop a comprehensive sales and marketing growth plan to achieve your revenue focussed goals.
Following the growth plan, we drive prospective clients to your website and generate sellable opportunities.
We analyze the data and adjust our plan accordingly.
Optimal performance is achieved through continuous tweaking of the program.
"We'll not only generate the lead, but we'll modernize your sales processes to ensure you’re selling at an optimal rate"
Consultus Digital is Canada's leading performance marketing agency. With dedicated departments for each of the major digital marketing disciplines, our agency is structured to provide our clients with the best lead generation ideas and execution.SCHEDULE A DISCOVERY CALL
We take the time to truly understand you, your customer, your industry, your sales processes, and your objectives. Once we’re fully up to speed, we’ll audit your existing sales and marketing stack and develop a comprehensive roadmap to achieve your revenue-focused goals. Our capabilities are limited only by our imagination as we staff only industry veterans with years of experience.
At the onset of any relationship, we outline specific, achievable, and measurable goals, such as: “increase organic traffic by 25% within 8 months” or “increase cross-sells by 10% among segment X by EOY.”LEARN MORE
It’s vital to differentiate that website design services and website development services are not the same.
Website design is the aesthetic and usability of the site – it involves creating the layout and other visual elements. Website development is the process of coding the website design to create a functional website, bringing it to life.
We implement several principles to achieve an aesthetically pleasing layout that also offers an excellent user experience.
An important thing to keep in mind when designing or assessing a design is that the aesthetic is subjective. Several people may look at the same design and have very different feedback.LEARN MORE
As the centrepiece of your digital strategy, it is incredibly important to get your website right. It is often the first impression a visitor has of your business and the basis by which you are judged.
Uniquely operate 24/7 and serve multiple people simultaneously – your website never has a sick day or a bad mood. Your site will say exactly what you want it to say 100% of the time. Your website’s first impression may be the only impression, so it’s essential to get it right. Make your site the employee of the month, every month.
Your website should never be understood as “done,” but rather, a living and breathing digital asset that continuously serves your visitors and customers. When done right, most websites won’t require a major overhaul for 3-5 years. Consider this when budgeting your time and capital.LEARN MORE
Instagram is one of the most popular social media platforms in the world.
With over one billion active monthly users, Instagram is one of the most power social media platforms around. This makes Instagram Advertising vital to any business looking to share their story with a targeted audience while increasing conversions. If you’re looking for the best Instagram Advertising Agency Toronto has to offer, Consultus Digital is unbeatable.
Our social media experts can help you craft an Instagram Advertising strategy that gives you a competitive advantage.LEARN MORE
Facebook has more than 1.4 billion people on the platform – and over 900 million people spend time on Facebook every day. The scale of the Facebook user base is staggering, and it represents a massive opportunity for businesses if leveraged correctly.
At Consultus Digital, we cover all formats available through Facebook’s advertising platform:
Position ads in front of your target audience with these options available through Facebook’s advertising platform:
Your brand’s reputation is one of its most valuable and vital assets. Consumers have the power and ability to perform research and leave reviews about their experiences. A poor online profile can have a direct effect on your ability to generate new business. It is imperative to control the online profile of your business.
Consultus Digital is one of Toronto’s leading reputation management agencies, specializing in creating and maintaining meaningful relationships between your brand and your customers.LEARN MORE
Programmatic advertising is a new way to reach a highly targeted audience through automated buying and selling of online advertising.
Ad display networks (Google Display Network) is a network of millions of websites and apps created to aggregate publisher inventory into a single package. This allows advertisers to have a centralized hub to buy ad space, allowing publishers to sell off inventory at a larger scale.
Programmatic advertising allows businesses – whether buying or selling ad space – to make data-driven decisions by identifying the best audience(s) at the right time.LEARN MORE
Search Engine Optimization (SEO) aims to place your website on the first page of search engines organically without paying. SEO is a vital part of digital marketing as it helps you get found when potential customers search for your products or services. A strong SEO strategy can generate the best ROI for your business, especially long term.
At Consultus Digital, we combine decades of experience with the latest SEO techniques to get you the sales you deserve. Our experts craft a bespoke SEO strategy that is unique to your business.
Our custom SEO services include:
As the second-largest search engine in the world, your business needs to be utilizing YouTube.
YouTube Advertising allows you to communicate with your audience in a more impactful way. Through video or display banner ads, you can target your audience based on several factors like age, gender, interests, behaviours, and more.
Our experts at Consultus Digital can help your business build brand awareness, attract leads, and generate sales with YouTube Advertising.LEARN MORE
Yahoo! and Bing are two of the main competitors of the titan search engine, Google. While they command a smaller market share, Yahoo!-Bing PPC advertising can be an effective way to collect additional leads and sales at a lower cost compared to Google.
Advantages of Yahoo!-Bing PPC include:
A Landing Page can be one of the most crucial features of your digital strategy, especially when driving your paid advertising traffic to the most relevant and conversion-friendly landing environment possible.
A highly focused landing page is an excellent tool for businesses looking to maximize the conversion rate of their Paid Media campaigns. These landing pages are intentionally developed to have a narrow focus. This is because a conversion-focused PPC (pay per click) landing page simplifies the path to purchase and provides the visitor with a clear view of the desired outcome.
The key to any successful landing page campaign is understanding your business goals and what your customers are looking for. Our experts combine in-depth keyword research with a detailed overview of your business goals and objectives. A tailored and effective landing page campaign can then be crafted.LEARN MORE
Influencer Marketing is a form of marketing where a social media personality is hired to promote a product or service to their online communities through their social media channels and/or blog.
Influencer Marketing is far from a new marketing strategy, although it has evolved throughout the years. In the past (and this is still happening now), celebrities and athletes would partner with brands to promote their products – think Michael Jordan and Nike. Now, we look at Influencer marketing a bit differently. Social Media personalities are now seen as ‘celebrities’ in their own right, and brands want to associate themselves with these individuals and their communities.LEARN MORE
Remember when people debated the merits of social media? Some people wondered if it was “a fad” and whether it was a waste of time as a tool for business. Nowadays, that debate is dead – and social media won.
Social media is a tool for product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, general research, and much more. But perhaps most importantly, social media networks offer something unprecedented in the history of marketing: production AND distribution.
When you look at traditional forms of offline media (TV, radio, billboards, transit, print), you had to produce the creative. Then you had to pay for distribution in a separate transaction. Social media provides a solution for creative production and mass global distribution to highly targeted communities.
What do you need from a social media team managing your communities and channels? You need a thoughtful strategy governed by data. That’s where Consultus Digital comes in.LEARN MORE
Do you want to appear at the top of Google search results immediately? You need Google Ads.
Google Ads is an advertising platform that allows advertisers to place their ad on the first page of Google as long as the advertiser is willing to pay for the click. The advertiser specifies how much they’re willing to pay for a click in a specific geography for specific keywords.
Consultus Digital is the leading Google Ads Management agency in Toronto, specializing in unique strategies that generate immediate returns for our clients.LEARN MORE
Your online marketing needs content, and your content needs a strategy.
Content marketing is the process of creating different forms of digital media (such as videos, blogs, and infographics) that provide valuable and relevant information while also promoting a brand’s products and/or services.
A strong, consistent content marketing strategy can magnify your SEO and social media efforts.
Our content marketing experts can create and execute a bespoke content marketing strategy that not only provides value to your audience but drives more traffic to your site and increases conversions. Content is king when done right.LEARN MORE
If a picture is worth a thousand words, then video is so much more.
Web-ready videography is an important strategy to engage in because it:
Most websites and businesses don’t have proper video collateral because they don’t know where to start, or when they do, the price tag is prohibitive. After all, if you’re not thinking about the long-term marketing benefits to video, an investment of $3,000, $10,000 or $30,000 may seem like a lot of money. Our videographers can produce high-quality video production services at a cost that fits your budget.LEARN MORE
Google My Business Optimization is imperative if you want your business to be found online.
An optimized and up-to-date Google My Business listing can help you boost customer confidence, get more clicks and more business while also keeping your customers informed and managing your online reputation.
Our Google Local Optimization service ensures you’ll be front and centre when your customers look for you on Google Search or Google Maps.LEARN MORE
What happens after a lead is generated?
We audit and optimize your inbound lead workflow to ensure your prospects have a seamless first interaction with your business.
Fun fact – leads responded to within 10 minutes are ten times more likely to become clients than those responded to after 24 hours.LEARN MORE
Customer relationship management tools are how sales departments manage their opportunities. Modern, customer-tailored CRMs allow businesses to scale quicker by ensuring sales staff follow their company’s sales process blueprint.
Our consultants are well versed in the latest CRMs on the market and work with your company to find and implement the right solution for your business.LEARN MORE
From inbound lead management to outbound cold calling, an organization, whether they know it or not, has processes in place to lead a customer down the sales funnel.
Many sales departments have never documented these processes or have admitted they aren’t optimized.
Having worked with hundreds of businesses, our consultants immerse themselves into our clients’ business to implement the best practices and technology, allowing them to close more business.
In this digital era, there’s no question that consumers have drastically changed their purchasing habits, so has the way organizations sell. If you aren’t relying heavily on Martech (marketing technologies) to perform the heavy lifting, you’re yet to reach your potential.LEARN MORE
Put your sales and marketing on autopilot.
Marketing and Sales Automation is the secret sauce of how organizations scale quickly and efficiently. Whether it be leading a prospect down the sales funnel by automating your follow-up communications or promoting a webinar through a series of drip email campaigns, modern automation solutions can automate many aspects of your marketing and sales process.
Our consultants work with organizations to identify and implement automation solutions that will increase efficiency and increase revenue.LEARN MORE
Ever imagined if your sales department was a well-oiled machine? Well, that’s our specialty. We inject best-in-class sales enablement experts into your organization to implement modern sales systems for the digital age. The results can be game-changing.SCHEDULE A DISCOVERY CALL
Consultus Digital is a performance marketing agency that was developed specifically for SMBs looking to scale quickly. Still unsure? Ask yourself the following:
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
If there’s one social media platform that Gen Z loves, it’s TikTok—no surprises there. With fun short-form video content and
Digital marketing strategies have come and gone. Content marketing, in particular, has evolved greatly since its early days, especially with
Today, paid search is just as vital—and competitive—as organic search. While it allows you to jump to the top of
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